If I was to ever think about bringing out a male grooming product, a men’s hair styling product would be the last thing I would want to create. Why? Simply down to the fact that men are so loyal to the hair products that they use – it’s really hard to find a hair product that styles your hair the way you want it, consistently!
I know first hand how reluctant I am to actually try a new product, let alone ditching the one I know works for me for a new one.
When trying a new haircare product, there are 2 things that I look for: genuine innovation, not just another duplicate product under a different brand, or a brand with a history and passion for men’s hairstyling and barbering.
When I first heard about Johnny’s Chop Shop I was intrigued to give one of their products a try because of the brand’s background in men’s barbering and the strong branding of the products, in particular their wild cat hair clay… Just look at them, they look frigging cool and instantly stood out for me.
Wild Cat Hair Clay Review
My go to product to try within the Johnny’s Chop Shop range was the Wild Cat Hair Clay. Why? Because the hair clay packaging is so different to anything that is currently out there on the male grooming market. We love the design of the wild cat hair clay that includes a ‘wild cat’ on the front and it instantly stood out to me.
The wild cat hair clay gets an A* from us from branding, what’s more it looks great on the side in the bathroom, gym and dressing table – you can see people’s eyes being instantly drawn to the wild cat hair clay when they see it.
In the past, I’ve only really found a few clays to be effective with my thick hair. I find that clays in general tended to ‘weigh down’ my hair, making styling difficult – The only other clay I found to be effective was the Fish Stonefish Styling Clay.
First impressions of Johnny’s wild cat hair clay were definitely impressive. The clay obviously has a clay-like consistency but at the same time smooth and easy to work with; ideal for my thick hair in terms of the hold.
I wasn’t left having to apply more hair product like I had with other clay-based hair products in the past to get the hold I wanted.
A general tip for a clay like product: when working with a clay based haircare product, it’s important to remember that clays are more suited to a relaxed, casual hairstyle. You should never use a hair clay if you want to achieve hair like Gareth Gates below, not that you would want to rock that style in 2016 anyway! A clay-based hair product suits hair that typically lays flat but with some volume, for example a Pompadour hair style.
The other really important factor for a men’s hair styling product is the finish, hairstyle dependant of course! In my opinion, when styling the classic and popular pompadour hairstyle, it’s important for the styling to look as natural as possible.
A matte finish is important which the wild cat hair clay definitely delivers on. I love the fact that when I leave home or the gym in the mornings (when I can be bothered), my hair looks as natural as if I hadn’t applied anything but I can still sport the style I want. Plus, I can rely on the wild cat hair clay to hold all day long – I’ve only found a select few hair products who had that effect on my hair.
Overall the wild cat hair clay from Johnny’s Chop Shop gets 5/5 from me. The clay is my go to hair styling product right now and has a permantnet place in my wash bag.
Where To Buy Johnny’s Chop Shop Wild Cat Hair Clay?
The wild cat hair clay can be yours from £7 from your local Boots store for a 70g size tub, that works out around £10 per 100 grams. Not bad when you consider the fact that the product lasts up to 3 months, dependant on your hair style.
Don’t forget that, just like with any product sold at Boots, you can probably pick this product up for a discount if you purchase when on sale and don’t forget you get adcard points too.
How To Use The Wild Cat Hair Clay?
The wild cat hair clay is pretty easy to use, if used correctly. The tip here is too not use too much, otherwise you may find yourself taking another shower to wash out the product and start again.
Scoop a 5p sized amount of the clay out the tub with one finger. Rub the clay through the palms of your hands until evenly distributed across the surface area of your hand and then run through your hair. We recommend using the product when you hair is dry and preferably after you’ve blow drying your hair into the style you want, using the wild cat hair clay to complete the look.
About Johnny’s Chop Shop Barbers
As well as being a new and up-and-coming men’s hairstyling brand to keep an eye on, Johnny’s chop shop have also a recently opened a small chain of barbers that I am desperate to visit once I have the time.
They currently 2 Johnny Chop Shop barbers: one on Marshall Street, London and another in the actual Topman store on Oxford Steet, pretty cool right?!
We don’t see them staying with just 2 shops for long, as people are loving them. You can pick up a for haircut for around £26 in one of their stores. Some might say thats expensive but I say not at all when you factor in the reviews people are leaving on what a great experience they’ve had.
Check out some pics we’ve picked up from Instagram below of Johnny’s, you’ll be just as impressed as we are.