Due to perpetual changes in style preference, all kinds of streetwear brands, young and established, have the mutual struggle of remaining relevant and in-demand throughout the year. They face the predicament of either choosing to be influenced by new trends and evolve with the times, or remaining steadfast, standing true to their founding vision, with the hope that tastes may realign.
Judging from the recent new year January sales, another problem that the more luxury streetwear labels are facing is that the terms streetwear, menswear and sportswear are starting to mould together online; streetwear brands have to plot new innovate ways to differentiate themselves from high street fashion to retain their significance. Here are our top 5 featured brands that have got their head screwed on in the new year.
1. Boy London
Born by Stephanie Raynor back in the seventies, BOY London are still in the spotlight today. Loved by essentially everyone, the clothing label is driven b
y a voracious vision to relentlessly reinvent themselves and debut inventive new looks, whilst always keeping to their original promise of ‘anything goes’ fashion. Turn your eyes to their Mens Hoodies – the BOY Eagle Flock and the BOY quilted zip hoodie are the flagship styles to grab.
2. Criminal Damage
Criminal Damage originated in East London in the early nineties; since then they have been dedicated themselves to constantly remain a wide-ranging streetwear label which offers ridiculously cool, modern streetwear. Be sure to browse their Mens Sweatshirts, an extensive range of sweatshirts draped with tongue-in-cheek graphics, intricate prints and quality detailing.
3. Android Hommes
In regards to footwear to look out for in 2017; Javier Laval’s Android Hommes have unfailingly released amazing novel designs year on year, expanding their detailing, construction and quality to remain at the top of their game. Since 2005, they have refined their superior skill in creating trainers at the highest level, with them tipped to reach new accolades of success in 2017.
4. Scotch and Soda
Keeping with the theme of consistency, Scotch and Soda have endured on the more sophisticated spectrum of streetwear, making garments for streetwear enthusiasts who don’t necessarily care about trying and testing all the new labels out there, establishing a faithfulness for the brand because of the dependence of Scotch and Soda always selling a high quality clothes inspired by timeless classic styles.
Obviously Stussy make this list. One of the forefathers of the entire streetwear moment, Stussy have changed their stripes and have collaborated with bigger names over time, from Nike to Carhatt. It all started with Sean Stussy’s signature, and every streetwear brand since then has been influenced by the name.